I-FC Barcelona ne-Spotify banqume ukuqhubeka nobudlelwano babo ngokunweba uxhaso oluqinisekisa ukubonakala kwenkundla engutsheni enkulu yekilabhu. Lesi sandiso, esiza ngemuva kwamasizini amathathu okubambisana, sihlanganisa umfelandawonye ikilabhu ewuchaza njengonamasu ngenxa yobudlelwano bayo. ukuqagela kwamazwe ngamazwe kanye nekhono lokuxhumana nezithameli ezintsha.
Yomibili le mikhiqizo, enomphakathi wabalandeli bomhlaba wonke, igcizelela ukuthi isivumelwano sidlulela ngalé kokuba khona kwejezi: sifuna ukukhuthaza izinhlelo ezihlanganisa ezemidlalo nomculo. Esikhathini esibalulekile, njengoba inkundla ibhekene noguquko, iphrojekthi iyaqinisekisa ukuqhubeka kokwenza kusebenze kanye nolwazi lwabalandeli esikhathini esimaphakathi.
Okuhlanganisa isandiso
Ukusakazwa kwegama lomsindo kuzohlala kungaphambili ejezini leqembu. amaqembu okuqala abesilisa nabesifazane, kanye nasezintweni zokuqeqesha zeqembu. Ukubonakala okuqhubekayo kwalolu phawu ezimpahleni ezisemthethweni kuqinisa isikhundla se-Spotify njengomxhasi oyinhloko weqembu.
Isivumelwano siphinde sigcine i- ukuqamba amalungelo e-Spotify Camp Nou, ezohlala isendaweni ngenkathi inkundla ilungiswa ngaphakathi kwe-Espai Barça. Ubambiswano luhlose ukubuya komsebenzi ekhaya le-Barça ngomnikelo onwetshiwe wokuzijabulisa oklanyelwe izethameli zomhlaba.
Isandiso siza ngemva komjikelezo wokuqala owasayinwa ngo-2022 futhi owawuzophelelwa yisikhathi ngo-2026. Ngalesi sandiso, i-Barça iqinisekisa ukuzinza kanye nendawo yokuthuthukisa. iziphakamiso ezintsha ezihlanganyelwe zobubanzi bamazwe ngamazwe okuxhunyaniswe nokubuyela enkundleni kanye nomsebenzi wezemidlalo osezingeni eliphezulu.
Umongo nesizinda
Kusukela ngo-2022, ukusebenzisana phakathi kwe-Barça ne-Spotify kuye kwadala izenzo eziwuphawu ezeqe uxhaso lwendabuko, ngemikhankaso ebandakanya abalandeli nabaculi ngezikhathi ezibalulekile isizini yonke. Le fomula isibe wuphawu lwenkathi yakamuva yeqembu.
Ukuzinikela kusekelwe kubukhulu bomhlaba bayo yomibili le mikhiqizo. Kokubili ikilabhu nenkundla kugcizelela ukuthi lolu mbimbi luyabavumela uthole ubukhona ezimakethe zamasu futhi kuqinise ukuxhumana nemiphakathi yabalandeli emhlabeni jikelele, ikakhulukazi phakathi kwentsha yezithameli.
Ukulingana ne-Espai Barça kusobala: ukuguqulwa kwenkundla nendawo eyizungezile kuthathwa njengesizinda sezemidlalo nokuzijabulisa, indawo ekahle Amafomethi amasha ahlanganisa umculo, ubuchwepheshe nebhola ngosuku lomdlalo nangale kwalokho.
Ama-activation kanye nezikibha ezizayo
Uxhaso oluqhubekayo lugcina ifomethi yejezi ekhethekile iphila emicimbini ebalulekile. Emdlalweni olandelayo omkhulu, iqembu lizogqoka ireferensi ye-albhamu entsha. Dlala ngu-Ed Sheeran ngaphambili, ukuvuma ngekhanda okuthatha izintambo ekusebenzisaneni kwangaphambilini nabaculi abafana noDrake, Rosalía, Karol G, The Rolling Stones, Coldplay noma Travis Scott.
Lokhu kuvula kubonise amandla abo okwenza andise ukufinyelela kwemikhankaso futhi uxhumane nezithameli ezingaphandle kwebhola lezinyawo, kuyilapho unikeza abalandeli umuzwa ohlukile wosuku lwemidlalo nezinto ezifunwa kakhulu ngabaqoqi.
Izici zomnotho nezenkontileka
Iqembu alikazikhiphi izibalo zokunwetshwa futhi ligcizelela indlela yamasu esivumelwano. Imibiko ehlukahlukene emithonjeni yezindaba ekhethekile isho izilinganiso nemibandela eshiwo kunkontileka yokuqala, kodwa Asikho isiqinisekiso esisemthethweni samanani, ngale kokuqhubeka koxhaso olukhulu namalungelo okuqanjwa kwenkundla.
Imithombo yemboni ikhombisa ukuthi ubudlelwano bubandakanya izindlela zokunwetshwa zeminyaka eminingi futhi kungenzeka ukulungiswa okuxhumene nezinyathelo ezibalulekile zokusebenza kwenkundla ngemva kokuvulwa kwayo kabusha. Kunoma yikuphi, ukugxila kwezinhlangothi zombili kusekugcineni ukuzinza kobudlelwano nokuthuthukisa ukusebenza komhlaba wonke kuwo wonke umjikelezo wesivumelwano.
Umkhathizwe weSpotify Camp Nou
Njengoba inkundla iphinda ivulwa emkhathizwe, umfelandawonye ugxile ekucebiseni ulwazi lwabalandeli: kusukela kokuqukethwe komculo kuya kumandla edijithali ahambisana nokubuyela ekhaya laseBlaugrana. Umqondo uwukuthi usuku lomdlalo luba i-ecosystem yokuzijabulisa ngaphambi, phakathi nangemuva komhlangano.
Ukucindezela kuhambisana nokuhlanganiswa kwesitshalo esisha samathalenta amancane eqenjini lokuqala, umongo omuhle wokuqinisa ukulandisa komkhiqizo okwabiwe. Ngakho, i-Barça ne-Spotify bazibekela umgomo ukwandisa umthelela wayo emhlabeni jikelele ngemizamo eqhubekayo nokuhambisana nobuwena beqembu.
Ukunwetshwa koxhaso kuqinisekisa ukuqhubeka kwehembe, ukuzinza emalungelweni okuqanjwa kwenkundla kanye negumbi lokuthuthukisa amaciko asezingeni eliphezulu, konke ngaphandle kwezibalo ezisemthethweni eziveziwe kodwa umgwaqo ocacile: ibhola nomculo njengezindikimba eziyinhloko yobudlelwano obuzoqhubeka nokubeka i-ajenda yeqembu kanye nomphakathi wabalandeli bayo emhlabeni jikelele.