I-Disney imemezele ukuguqulwa kwenkundla yayo yokusakaza ezovumela abasebenzisi dala futhi ubuke iziqeshana zevidiyo ezikhiqizwe yi-AI ngqo kusuka ku-Disney+. Inkampani ifuna ukushintshela ekuhlanganyeleni, okuzothi, ngokusho kwe-CEO yayo, kube olunye lwezinguquko ezinkulu kusukela kwethulwa le nkonzo ngo-2019.
Ocingweni lwakamuva nabanikazi bamasheya, u-Bob Iger uqinisekise ukuthi bayayigcina "izingxoxo ezikhiqizayo" nezinkampani zezobunhloli zokwenziwa ukuze unike amandla imisebenzi yokudala enohlaka olucace kakhulu: vikela ama-franchise akho futhi ulawule ukusatshalaliswa kwezinto ngaphakathi kohlelo lokusebenza ngokwalo.
Okulungiselelwa yi-Disney+: I-UGC ene-AI nemikhawulo ecacile
Uhlelo lubandakanya ukunikeza ababhalisile ithuba loku khiqiza okuqukethwe kwefomethi emfushane ngamathuluzi e-AI ahlanganiswe ku-Disney+. U-Iger uchaze okuhlangenwe nakho "okuhileleke kakhulu", lapho abasebenzisi bengakha futhi basebenzise amavidiyo enziwe abanye ababhalisile, ngaso sonke isikhathi ngamasistimu okwengamela nemihlahlandlela eqinile.
Ngokwesiko inkampani ibivikela amalungelo ayo, ngakho-ke lesi sinyathelo sizofika nezivikelo: Okuqukethwe kuzokwakhiwa futhi kuzohlala ku-Disney+, ngaphandle kokuthunyelwa kwamahhala kanye nezihlungi zokuvimbela ukusetshenziswa okwephula impahla yobuhlakani.
Le ndlela isikhumbuza impumelelo ye-UGC ezisekelweni ezifana neRoblox, nakuba kunombono wokuthi I-Disney ngeke ivule ucingo ngokupheleleUmgomo uwukukhuthaza ubuhlakani babalandeli nge-Toy Story, Frozen, Star Wars, noma i-Marvel, kodwa ngaphandle kokuyeka ukulawula kokuhlela nomthetho.
Ukusuka kubuchwepheshe kuye kwesemthethweni, ukukhishwa kuzobandakanya ukulinganisela, ukulandeleka, namasistimu e thola okuqukethwe okungalungile noma owephula umthetho. Inkampani ifuna ukugwema isiphithiphithi esibonakala kwezinye izinsiza lapho imikhawulo yokusetshenziswa kophawu lweqiwa.
Intshisekelo ye-Disney ku-AI iphinde idlulele ekuthuthukiseni umuzwa wangaphakathi nohlelo: ukuxhumana, ukugcinwa, kanye nezindlela ezintsha zokubamba iqhaza ukuze ababhalisile babe yingxenye esebenzayo ye-ecosystem hhayi nje izibukeli ezingenzi lutho.
Imidlalo yama-Epic nezici "ezifana nomdlalo".
Ngaphezu kwevidiyo ekhiqizayo, u-Iger umemezele ukuthi i-Disney + izohlanganisa izici ezigqugquzelwe umhlaba wemidlalo yevidiyoUkuze kuzuzwe lokhu, i-Disney izosebenzisa isivumelwano sayo ne-Epic Games (abadali be-Fortnite), okuvula umnyango wokuhlangenwe nakho okusebenzisanayo namathuluzi okudala omphakathi.
Umfelandawonye ne-Epic ucabanga ukwakha indawo yonke yedijithali ye-Disney ezungeze i-Fortnite nobuchwepheshe bayo, ukuze Abasebenzisi bangaxhumana nempahla esemthethweni futhi, ngokuhamba kwesikhathi, thuthukisa ukuzizwisa okugadiwe ngokuqukethwe kwangaphakathi.
Esikhathini esifushane, lokhu kungahumushela ku okuhlangenwe nakho komndeni okuncane ngaphakathi kwe-Disney+ kanye namandla okusikhumbuza imidlalo yephathi noma iziphakamiso lapho iselula isebenza njengesilawuli, inciphisa ukungqubuzana kobuchwepheshe ukuze iqale ukudlala.
KwaDisney, le ndlela ayihlinzeki kuphela ngokuhlukanisa kwezinye izinsiza zokusakaza, kodwa futhi Ihambisana nomfutho we-UGC, ukwandisa amathuba okudala azungeze ama-franchise aziwa kakhulu ngaphandle kokushiya i-ecosystem yayo.
Ukhiye kuzoba ukuthola ibhalansi phakathi kokuzijabulisa nokulawula: amathuluzi anamandla kodwa anomkhawulo, okuvumela ukudalwa ngaphandle kokwephula indawo yokukhishwa okusemthethweni noma ukungqubuzana namalayisense.
Ozakwethu be-AI abangaba khona kanye nomongo womkhakha
Yize abakwaDisney bengakawasho amagama, labo okukhulunywe ngabo embonini bahlanganisa... I-Showrunner (Isitudiyo Sezinganekwane) njengenkundla ekwazi ukwenza lo mbono, futhi akuyona i-OpenAI. Eyaziwa ngokuthi "i-Netflix ye-AI," ivumela dala izinhlelo ezigqwayizayo usebenzisa amamodeli ekhiqiza imibhalo, amazwi nokuhlela, futhi i-CEO yayo ivume izingxoxo nezitudiyo zaseHollywood ukuze zisebenze nempahla yengqondo egunyaziwe.
Umqondo wokuthi abalandeli bangakwazi khiqiza iziqeshana ezipopayi ngendlela eqondisiweNgenkathi uthobela imihlahlandlela ethile yokudala, lokhu kuhambisana nencazelo ka-Iger. Kunoma ikuphi, i-Disney igcizelela ukuthi ukukhishwa kuzokwenziwa “ngokuzibophezela,” kubeke phambili ukuvikelwa kwemikhiqizo yayo.
Lesi sinyathelo siza ngemuva kokwanda kwamavidiyo aqukethe osaziwayo emathuluzi enkampani yangaphandle ye-AI, njengoba kwenzeka muva nje izinguqulo ezikhiqizayo zezithonjana ze-Disney ne-Pokémonokuphoqe ezinye izinkundla ukuthi zisuse izinto ngenxa yokwephulwa komthetho okungenzeka.
Ngakho-ke, ukuletha ubuhlakani bomsebenzisi endaweni elawulwayo, nge imigomo ecacile yokusebenzisa kanye nezinhlelo zokuqinisekisaLokhu kungase kube kuhle kunokujaha okuqukethwe okusabalele kuyo yonke inethiwekhi, into ebikade iyinkimbinkimbi ukuyiphatha.
ESpain naseYurophu: yini ongayilindela
Kubasebenzisi abase-Spain nakulo lonke elaseYurophu, noma yikuphi ukukhishwa kwalezi zici kuzodingeka bahambisane nemithethonqubo yomphakathi i-copyright kanye nokuvikelwa kwedatha, kanye nokuhlanganisa amasistimu okulinganisela aqinile ngezilimi ezahlukene.
I-Disney ikubeke kwacaca ukuthi okuhamba phambili kwayo vikela impahla yengqondoNgakho-ke, kunengqondo ukuthi okuqukethwe okukhiqizwa yi-AI kuhlala ngaphakathi kwe-Disney+, nezinketho zokwabelana ezilinganiselwe kanye nokubuyekezwa okuzenzakalelayo nokomuntu ngaphambi kokushicilelwa.
Ukusabela nokungabaza okuvulekile
Ukufundwa kokuqala kudale impikiswano: abanye abasebenzisi bajabule ngokuthi kungenzeka dala izingcezu ngezinhlamvu zakho ozithandayo, kanye namazwi agxekayo—okuhlanganisa namanye avela emphakathini wobuciko—asaba ukushintsha ukusuka emsebenzini wobungcweti ukuya kokuqukethwe kwabalandeli.
Imibuzo yezomthetho nayo iyaphakama: ubani umbhali wesiqeshana esikhiqizwe nge-AI nezimpahla ezinelayisensi? Banxeshezelwa kanjani abadali abavelele? Ini indlela yokulinganisa Ingabe zizokuvimbela ukusetshenziswa kabi? I-Disney ihlela ukuphendula ngemithetho ecacile nokubuyekezwa okusebenzayo.
Ngaleso sikhathi, u-Iger uveze ukuthi i-Disney + ingahlola izixhumanisi nezohwebo (amapaki, amahhotela noma uhambo lokuhamba ngomkhumbi), kusetshenziswa lezi zigigaba ezisebenzisanayo njengomshayeli wobudlelwano bomkhiqizo, into inkampani eke yayenza ngokomlando kwezinye iziteshi.
Ngokusekelwa kwe-Epic Games nezivumelwano ezithile nabahlinzeki be-AI, inkampani ifuna imodeli lapho izethameli zisebenzisana ngaphandle kokuphula uhlu lwezincwadi zeBhayibheliukugcina ukuvuza nokuqukethwe okubucayi ngaphansi kokulawula, kanye nokuhambisa amandla okudala lapho angengeza khona inani.
Uhlelo lwe-Disney+ luhlose inkundla esebenzayo nesebenzisanayo: Amathuluzi e-AI eziqeshana ezimfushane Ngaphakathi kwengadi ebiyelwe ngodonga, izici ezifana negeyimu ezisekelwa i-Epic kanye nohlaka lwezomthetho nolwezobuchwepheshe ukuze kuvikelwe ama-franchises ayo, inhlanganisela yokulangazelela okuthi, uma ihlangana ndawonye, ichaze kabusha indlela esibamba iqhaza ngayo kumayunivesiti e-Disney.
