Esimeni esishintshayo se ukumaketha kwezemidlalo, sekuya ngokuya kuvame ukuthi izinkampani ezinkulu zokuzijabulisa kanye namakilabhu ebhola lezinyawo ahamba phambili afune izindlela ezisha zokusebenzisana. Obunye ubudlelwano obuphawuleka kakhulu ezikhathini zamuva yilolu olwenziwe Disney + (ngelebula layo le-FX) kanye ne- Atletico de MadridLobu budlelwano bugqama kakhulu ukwedlula uxhaso lwehembe elivamile noma ukuba khona komkhiqizo ku-pitch: kumelela isu elibanzi lapho ukuhlanganiswa kokuqukethwe okulalelwayo nokuxhumana nabalandeli kwenza umehluko.
Kunokuba kukhawulelwe ekubonisweni okulula kwelogo, ukubambisana phakathi kweDisney+ neklabhu ebomvu-mhlophe kumelela isibonelo esicacile sokuthi izenzo zokukhangisa zokudala Bangakwazi ukukhiqiza umthelela omkhulu kanye nokuhambisana phakathi kokubili abalandeli bebhola kanye nezethameli zokuzijabulisa. Isibonelo salokhu umkhankaso onikezelwe ochungechungeni oluthi "El Oso," obeke abadlali be-Atlético Madrid njengabalingiswa bokuqukethwe okubangelwa amagciwane ezinkundleni zokuxhumana, ehlanganisa izwe lezinganekwane neqiniso lezemidlalo ngendlela engakaze ibonwe.
Uhlobo oluhlukile lokusebenzisana: phakathi kwezinganekwane, ezemidlalo kanye nezithameli zomhlaba
Ukuze uqonde ububanzi balesi sivumelwano, kuyasiza ukuhlukanisa phakathi kwalokho okuhlanganisa u-a uxhaso lwakudala nokuthi yini echazwa ngokuthi ukusebenzisana komkhiqizo wamasu. Njengamanje, i-Atlético de Madrid inabaxhasi abaningana abayinhloko, kodwa icala le-Disney + likhethekile: igxile kakhulu. iphromoshini ethile yemikhiqizo ethile -njengochungechunge - ngezenzo zokuqukethwe hhayi nje ukuqhubeka nokubonakala kumahembe noma izinsiza zeqembu.
Isibonelo esihle kakhulu salolu mbimbi kwakuyi- ividiyo yegciwane Lapho abadlali abambalwa be-Atlético, begqoke amaphinifa e-FX, bevela bepheka futhi belungiselela izindlela zokupheka eziphefumulelwe uchungechunge oluhlonishwayo oluthi "El Oso." Lezi zinhlobo zokuvula, ezidizayinelwe ngokukhethekile inkundla yezokuxhumana futhi okuhloswe ukuthi kwabelwane ngazo futhi kuphawulwe ngazo, zibonisa indlela ubuciko obungavula ngayo izindlela ezintsha zokuxhumana nomphakathi kanye nokuthuthukisa ukuqwashisa kwemikhiqizo namakilabhu ngokufanayo.
I-Disney+ ne-Atlético de Madrid ku-2025 Club World Cup: Beyond the Screen
Unyaka ka-2025 uphawula inguquko ebudlelwaneni phakathi kweDisney + nemidlalo esezingeni eliphezulu, ikakhulukazi ngokubamba iqhaza kwe I-Atlético de Madrid kwi-Club World CupInkundla yokusakaza isizimise njengenye yezindlela ezidume kakhulu zokujabulela ukufana okulindeleke kakhulu, isakaza ingxenye enkulu yesigaba samaqembu kanye nomdlalo wokuqeda, ngaleyo ndlela yandise indima yayo ohlelweni lwamalungelo okulalelwayo nokubonwayo kwezemidlalo.
Ababhalisile ku- I-Disney+ Premium Plan Bangakwazi ukufinyelela ukumbozwa bukhoma kwemidlalo ebalulekile yomqhudelwano, okuhlanganisa ukukhava kwamaqembu amakhulu njenge-Atlético Madrid uqobo, kanye nezinye izinkunzi zamazwe ngamazwe zebhola lezinyawo. Lesi sinyathelo siphendula isidingo esikhulayo sokusakazwa kwebhola futhi kuqinisa ukuzibophezela kwe-Disney ekufinyeleleni izizukulwane ezintsha zabalandeli, ikakhulukazi eYurophu naseLatin America.
Ukutheleleka kwe-Cross-Sector: Amagugu nokulandisa kuhlanganisa kanjani ezemidlalo nokuzijabulisa
Elinye lamaphuzu abalulekile okubambisana yi- ukuhlangana kwezilaleliIbhola likanobhutshuzwayo liheha izigidi zabalandeli abathembekile, kuyilapho i-Disney+ ifuna ukuhlanganisa ubukhona bayo ezigabeni ngokuvamile ebezingagxilile kakhulu kukhathalogi yayo. Ngokuhlobanisa isithombe sochungechunge lwayo olushisa izikhotha nesabadlali abasezingeni lomhlaba, zombili izinhlangothi zifinyelela ukuvumelana okungokwemvelo, kweqa umugqa ukusuka ekukhangiseni nje ukuze zibe abenzeli abakhuthele bengxoxo yomphakathi.
Ubuqiniso bokubona abadlali bebhola bengaphandle kwendawo yabo evamile, bedlala kokuqukethwe okujabulisayo nokuhlobene, bunikeza ukwethembeka emkhankasweni futhi kuvumela ababukeli ukuthi babone ukukhushulwa ngendlela eyobuntu futhi engaphoqelelwe kangako. I-charisma yabasubathi kanye nekhwalithi yemikhiqizo ye-audiovisual kuhlangana ndawonye ukuze kunikeze abalandeli umuzwa oyingqayizivele. okuhlangenwe nakho okungokomzwelo kanye nendaba ehambisana nemizwa yabo.
Ukuqamba amasu: ukuguquguquka nokulandisa okwabiwe
Ngokungafani nezinye izivumelwano zesikhathi eside, lolu hlobo lokubambisana luvumela a ukuguquguquka okukhulu lapho ukhetha amafomethi, amatimu, nezakhiwo zobuhlakani. Ngakho-ke, i-Disney+ ne-Atlético de Madrid ingazama izindlela ezihlukene—kusuka ezenzakalweni ezibukhoma kuye kokuqukethwe kwedijithali, ama-reel, izinselelo, ama-sweepstake, noma imisebenzi yomuntu siqu—ihlale ifuna ukuzivumelanisa nalokho okuqanjwe kakhulu nokuhambisana nezithameli zabo.
Le modeli ibonise ukuthi ukumaketha kwezemidlalo kwesimanje kuncike ekudaleni ukuzizwisa okudlula kude isikhathi somdlalo ojwayelekile, okukhiqiza inani elingeziwe labalandeli kanye nemithombo emisha yemali engenayo yamakilabhu.
Izinketho zokubuka i-2025 Club World Cup nokubamba iqhaza kwe-Atlético Madrid
Kubalandeli be-Atlético de Madrid kanye nebhola lamazwe ngamazwe, i Indebe Yomhlaba Yeqembu yango-2025 Ungomunye wemicimbi ebalulekile yonyaka. I-Disney+ ijoyina ukunikezwa kokusakaza ngokuhambisana ne-DAZN—umsakazi womhlaba wonke womqhudelwano—kanye nabanye o-opharetha abafana ne-DSports eLatin America, okuvumela ababhalisile ukuthi bajabulele imidlalo yesigaba samaqembu, umzuliswano we-16, nemizuliswano enqumayo.
I-Colchonero club iyingxenye ye- Iqembu B, ukwabelana ngomthethosivivinywa ne-PSG, i-Botafogo, kanye ne-Seattle Sounders. Le midlalo ingabukwa bukhoma futhi uma ifunwa, futhi inkundla ye-Disney+ izohlinzeka ngokufinyelela kolunye lwalolu hlelo kwababhalisile abaphambili, okulethe umqhudelwano wamakilabhu ohamba phambili wamazwe ngamazwe eduze nasekhaya.
Ukunyuka kwalezi zinhlobo zamadili kubonisa ukuthi abaqhubi abakhulu bokusakaza bafuna kanjani ukuzibeka endaweni yabo hhayi kuphela kokuqukethwe kwendabuko kodwa nasekusakazeni kwezemidlalo, ukuchaza kabusha imikhuba yokusetshenziswa kanye nendima yababukeli enkathini yedijithali.
Ubambiswano phakathi kwe-Disney+ ne-Atlético de Madrid luyisibonelo senguquko yokumaketha kwezemidlalo yesimanje, lapho amabhrendi efuna ukwenza uphawu lwawo ngokusebenzisana okunobuciko nokweqiniso, ukwandisa ithonya lawo futhi abambe izithakazelo zezithameli ezilokhu zidingeka kakhulu nezishintshashintshayo. Phakathi kochungechunge, amameshi, nokwenza kusebenze kwasekuqaleni, ubudlelwano phakathi kwalezi zinhlangano ezimbili buvula indlela yamakilabhu nezinkampani zokuzijabulisa ezifuna ukugqama emkhakheni oshintsha ngokushesha.