I-Disney ne-YouTube TV Izingxoxo ziyaqhubeka nokubuyisela i-ABC ne-ESPN kusevisi ye-TV ekhokhelwayo ye-Google ngemva kokuphazamiseka okushiye izigidi zabasebenzisi e-United States bengenakho ukufinyelela. Njengoba enye impelasonto egcwele ezemidlalo isibheke phezulu, izinhlangothi zombili zifuna isivumelwano, yize kungakasayinwa isivumelwano.
Sifike kanjani lapha?
Umbango ushube ngemuva kokuthi kuqale umdonsiswano I-30 ngo-Okthoba ngesikhathi sokuvuselelwa kwelayisensi ehlanganisa iziteshi ze-Disney neziteshi ze-ABC. Lapho kungafinyelelwanga isivumelwano, iziteshi ze-Disney zazingatholakali ku-YouTube TV ngasekupheleni kukaLwesine, futhi abasebenzisi bahlangabezane nomyalezo “Iziteshi ze-Disney azitholakali".
Esitatimendeni esithunyelwe kwaReuters, i-YouTube ithe izimisele finyelela esivumelwaneni esifanele ngokuhambisana nezivumelwano ezisayinwe nabanye abasabalalisi. Kusuka kwaDisney, imemorandamu esayinwe nguDana Walden kanye no-Alan Bergman (omongameli ababambisene nabo be-Disney Entertainment) kanye UJimmy Pitaro (umongameli we-ESPN) ugcizelele ukuthi i-YouTube TV "iyaqhubeka nokugcizelela izimo zokukhetha ngaphansi kwamazinga emakethe."
Okushiwo yi-Disney ne-YouTube TV
Ngokusho kwe-YouTube, Ababheki amanani angcono. uma kuqhathaniswa nemakethe yonke, futhi basola ukuthi i-Disney ifuna inani eliphezulu kunabanye opharetha abakhokhela i-ABC. Inkampani yakwa-Google isamile ekutheni ifuna isivumelwano esihambisana nezinkontileka ezikhona, ekhuthaza abakwaDisney ukuthi beze etafuleni lezingxoxo ukuze basebenze ngendlela ezuzisa amakhasimende abo ahlanganyelwe.
I-Disney imile kwelokuthi iqale izingxoxo nesipho, esithathwe ndawonye, kubiza kancane ukuthi imigomo yelayisensi esanda kuphelelwa yisikhathi. Ngaphezu kwalokho, ithi iphakamise imigomo efanelekile kanye namaphakheji ezinhlelo avumelana nezimo zemidlalo, ezokuzijabulisa, nemindeni, kuyilapho isola i-YouTube TV ngokwenza. izivumelwano ezimbalwa kanye nokufuna izinzuzo ezingaphansi kwenani lemakethe.
Yini esengozini
Ekugcineni, ukulwa kukhombisa izindleko ezikhulayo ku- amalungelo ezemidlalo, ukhiye we-ESPN kanye nayo izinhlelo zezemidlalokubalulekile ukuheha kanye nokugcina ababhalisile. Phakathi kwezibalo ezibeka ingcindezi kule modeli: izibopho zonyaka ezingaba ngu-$2.600 wezigidigidi NBA2.700 billion ne- I-NFL kanye nezigidi ezingama-325 zamalungelo WWELo mongo uphinde ube nzima ngokungena kwezinkundla zobuchwepheshe kwezemidlalo ezibukhoma.
I-YouTube TV, engomunye wabasabalalisi be-TV ekhokhelwayo ukukhula okuphezulu E-US, ibingakwazi ukumelana nengcindezi isikhathi eside, ngokusho kwabahlaziyi, ngaphandle kokubona ukuphuma okukhulu kwabasebenzisi. Leyo cushion yenza kube nzima izingxoxo ze-Disney, ezincike kakhulu ku- ukukhangisa kumabonakude kanye namazinga okusabalalisa, ahluphekayo uma kuvalwe isiteshi.
Kubasebenzisi, umthelela uyashesha: izethameli ezingaphezu kwe 10 izigidi zabantu ababhalisile Ngaphandle kokufinyelela ku-ESPN, ABC, nezinye iziteshi ze-Disney. Nsuku zonke, lokhu kusho ukuphuthelwa kwemicimbi efana "Usuku Lomdlalo Wekolishi," "Ibhola LangoMsombuluko," noma "Ukudansa Nezinkanyezi," abalandeli bezwakalisa ukukhungatheka ngengxabano ezwakala ikude kodwa ibashiye ngaphandle kwabo. ukuphuma kwezemidlalo usuku nosuku.
Ukushuba kwesimo kuphinde kugqugquzelwe ukuhlukaniswa kokuqukethwe: izinsizakalo eziningi, izinkokhelo ezengeziwe kanye izikhwama eziqinile Kulabo abafuna ukubona yonke into. Lokhu kukhathala komsebenzisi kwengeza ingcindezi yokuthi amaqembu athole isixazululo esinzinzisa ukunikezwa, okungenani emicimbini edingeka kakhulu namaligi.
Umthelela kubasebenzisi baseSpain naseYurophu
Yize i-ABC ne-ESPN kuyiziteshi eziqondiswe emakethe yase-US, ukungqubuzana kwe- izimo zokusabalalisa Lokhu kuyathakazelisa e-Europe ngoba kukhombisa amathrendi asevele ethinta abaqhubi be-TV ekhokhelwayo nezinkundla ze-OTT: ukukhuphuka kwezindleko zemidlalo, amaphakheji ahlukene kakhulu, kanye nezingxoxo eziqinile ezingaholela ekushintsheni kwekhathalogi noma ezinye izinkinga. amanani alungisiwe.
Kuzethameli zase-Europe, okubalulekile wukuqapha ngokucophelela ukuthi izivumelwano zamalungelo nokusabalalisa okuqukethwe phakathi kwezinkundla zivela kanjani. Uma imidlalo ye-premium iqhubeka ibiza kakhulu, izinkampani cishe zizobheka izindlela ... gcina inzuzonoma ngabe ngokuhlelwa kabusha kwephakheji, ukunikezwa kwe-niche, noma ukulungiswa kwesilinganiso.
Yini engenzeka manje
Izingxoxo zisaqhubekayo: I-YouTube inxusa i-Disney ukuthi ifinyelele isivumelwano ngokuhambisana nabanye abasabalalisi, futhi i-Disney imile kwelokuthi isivele isisifakile isiphakamiso. izimo zokuncintisana etafuleni. Isiphakamiso sokubuyisela i-ABC ne-ESPN okwesikhashana ukuze kufakwe ukhiye sesikhona, kodwa umehluko usaqhubeka kumaphuzu abalulekile okulayisensa.
Kuze kube yilapho kufinyelelwa isixazululo, ababhalisile be-YouTube TV bangabhekana nenye impelasonto ngaphandle kokuqukethwe okubukwa kakhulu. Umphumela uzoncika ekutheni abathintekayo bangafinyelela yini esivumelwaneni. inani, inani kanye nemibandela endaweni lapho wonke amaphuzu abalulekile futhi ezemidlalo ezibukhoma zihlala zidonsa kanzima.
Njengoba ibhizinisi lezemidlalo libiza kakhulu namandla okuxoxisana ezinkundla ezishintshayo, impi phakathi kwe-Disney ne-YouTube TV isebenza njenge i-thermometer yemaketheLinganisa ukuthi ibhalansi phakathi kwentengo nobubanzi inganwetshwa kude kangakanani, futhi khumbula ukuthi, ekugcineni, isivinini sokuvala amadili cishe sibaluleke njengokuqukethwe okuxoxisana ngakho.
