Ipulatifomu yokusakaza i-Max , eyayaziwa ngokuthi i-HBO Max, ilungiselela ukulandela ezinyathelweni zezikhondlakhondla ezifana ne-Netflix ne-Disney+ ekulweni nama -akhawunti abiwe . Ngokusho kwezimemezelo zakamuva zika-JB Perrette, i-CEO ye-Warner Bros. Discovery, izinyathelo zokuqala zizoqala ngesonto elizayo , lapho abasebenzisi abakhethiwe bezothola imiyalezo ebazisa ngoshintsho kunqubomgomo yokusebenzisa i-akhawunti.
Lolu shintsho ngeke lube ngokushesha noma lube nolaka . Ngokusho kohlelo lwenkampani, luzosebenzisa indlela eqhubekayo kancane kancane kunezinye izinkundla. Ngesikhathi esifanayo, ngo-2025, uMax uzoqala ukunikeza isici esisha esizovumela abasebenzisi ukuthi bangeze amalungu angaphandle kuma-akhawunti amakhulu ngemali eyengeziwe. Leli cebo lihlose ukulawula ngokusemthethweni ukwabelana ngama-akhawunti futhi, ngasikhathi sinye, kwandiswe imali engenayo yenkundla.
Kungani lolu shintsho futhi luzosebenza kanjani?
Ukusetshenziswa kwama-akhawunti abiwe kuwumkhuba ovamile ovumele abasebenzisi abaningi ukuthi bonge izindleko zokubhalisa. Kodwa-ke, kuye kwacindezelwa kancane kancane yizinsizakalo ezahlukahlukene, futhi ukusetshenziswa kwayo nguMax kwabonakala kungenakugwenywa. Nokho, inkampani iqinisekisa abasebenzisi ukuthi lokhu kulawula ngeke kube lukhuni njengalokho okwenziwa ezinye izinkampani, njengeNetflix, eye yagxekwa ngokuqina kwemikhawulo yayo.
UPerrette uyavuma ukuthi ukuthola ama-akhawunti kuzoba inqubo eyinkimbinkimbi ngempela. Ipulatifomu izofunda ukuziphatha kwabasebenzisi ukuze ithole amaphethini aphakamisa ukusetshenziswa ngaphandle kwendlu eyinhloko , njengama-akhawunti ezindlini zesibili noma ukufinyelela kusuka ezindaweni eziningi. Izihlungi zizothuthukiswa kancane kancane kulo lonke u-2025 futhi kulindeleke ukuthi zifinyelele ukusebenza okuphezulu ngo-2026.
Izinketho kanye nezilinganiso zabasebenzisi
Enye yezindlela uMax azoyinikeza inketho "yokwengeza ilungu elengeziwe" ku-akhawunti ngemali eyengeziwe, efana nemodeli esetshenziswe yiNetflix. Le ndlela ihlose ukugwema ukuvimba ngokuphelele ama-akhawunti futhi inikeze inketho elula kakhulu kulabo abafisa ukuqhubeka nokwabelana ngama-akhawunti abo ngokusemthethweni.
Ngezinqubomgomo ezintsha, izindleko zokubhalisa zingakhuphuka kakhulu kulabo ababekade babelana ngama-akhawunti. Isibonelo, izinhlelo zamanje zikaMax zinikeza izikrini ezimbili ngo-€9,99/ngenyanga kanye nezikrini ezine ngo-€13,99/ngenyanga, okuvumela iqembu labasebenzisi ukuthi lihlukanise izindleko zanyanga zonke. Nokho, le nketho inganyamalala noma ibe nemingcele kakhulu uma izilawuli ezintsha sezikhona, kanye nenkokhelo eyengeziwe eshiwo ngenhla ukuze ikhokhele.
Ku-Warner Bros. Discovery, leli cebo elisha lokuphatha ama-akhawunti abiwe alihlose nje kuphela ukukhiqiza imali engenayo kodwa futhi nokuqinisa inkampani ebibhekene nobunzima obukhulu bezezimali eminyakeni yamuva. Le nkampani ibikezela ukuthi lezi zinyathelo zizoqala ukuba nomthelela omuhle emalini engenayo yayo phakathi nengxenye yesibili ka-2025 kanye no-2026 wonke.
Ikhalenda eligcwele imidlalo yokuqala
Kanye nezinqubomgomo ezintsha, uMax uzibophezele nasekulondolozeni intshisekelo yabasebenzisi ngokuqukethwe okunamandla. Phakathi kokukhishwa okulindelwe kakhulu yisizini yesithathu ye- The White Lotus , efika ngoFebhuwari 2025, kanye nesizini yesibili ye- The Last of Us , ehlelelwe intwasahlobo yalo nyaka ofanayo.
Ukuphela kuka-2025 kuthembisa nenjabulo kubabhalisile bale nkundla, ngokukhishwa kwe- prequel ye-Game of Thrones , i-A Knight of the Seven Kingdoms . Okwamanje, abalandeli be -Euphoria kuzodingeka balinde kuze kube ngu-2026 ukuze bajabulele isizini yesithathu, okuqale ngayo ukukhonjiswa ngenxa yezinguquko zokukhiqiza.
Okwamanje, imizamo yokulwa nokwabelana ngama-akhawunti ihambisana nezinqumo ezenziwe ngamanye amapulatifomu amakhulu njengeDisney+, nayo ememezele izinyathelo ezifanayo. Lokhu kubonisa ukuthambekela okubanzi embonini yokusakaza, lapho izinkampani zifuna izindlela ezintsha zokwandisa imali engenayo kanye nokwenza ngcono izinsiza emakethe encintisanayo.
Lesi simemezelo sisheshe saveza imibono phakathi kwabasebenzisi, abahlukene phakathi kwesidingo sokusekela amapulatifomu kanye nokunganeliseki kwabo ngemikhawulo. Isimo sokusakaza singene esigabeni esisha , lapho ama-akhawunti abiwe ezoba yinto yesikhathi esidlule.