Instagram ihlola izindlela ezintsha zokunikeza ubumfihlo kanye nokukhethekile kokuqukethwe okwabiwe endawenikazi. Ngakho-ke inethiwekhi yokuxhumana nabantu isiqalile ukuzama umsebenzi ovumela ukushicilela reels -amavidiyo amafushane adumile- avinjwe ngemuva kwesendlalelo sokuphepha okusekelwe kukho amakhodi eyimfihlo. Lesi sici esisha, esisesigabeni sokuhlola, simele umnyakazo ongachaza kabusha indlela abasebenzisi nabadali abaphatha ngayo ukubonakala kokuqukethwe kwabo.
Sisebenza kanjani isici sekhodi eyimfihlo ye-Reels entsha?
I-Los Amasondo akhiyiwe kusetshenziswa ikhodi eyimfihlo Zivela njengempendulo kokubili esidingweni semisebenzi emisha evela kubasebenzisi kanye nesidingo se-Meta - inkampani engumzali wayo - ukuze ihlale isebenza futhi iqhudelana nezinye izindlela ezifana ne-TikTok. Isiphakamiso silula, kodwa siletha isici esisha ngokuphelele ekubukweni kwevidiyo ku-Instagram: yilabo kuphela abanekhodi yokufinyelela abazokwazi ukuvula nokubuka lawa maReels agciniwe.
I-dynamics inembile futhi ikhumbuza ezendabuko. okuqukethwe okuvikelwe ngephasiwedi kusuka kwezinye izinkundla noma izinkundla. Lapho ulayisha i-Reel ku-Instagram, abadali bangakhetha ukuyivikela ngekhodi eyimfihlo.. Ukwengeza, kukhona inketho yokwengeza inkomba kumagama-ncazo wokuthunyelwe, ukusiza abalandeli bazame ukwembula ukhiye ngokusebenzisa imidlalo, izindida, noma izinkomba.
Izithombe-skrini nge-Techcrunch
Okokuqala ejemplo Inguqulo esemthethweni yalesi sici ingabonakala ku-akhawunti ye-Instagram Design, lapho kwashicilelwa khona i-Reel efiphalisiwe ebonisa umlayezo olula umema abasebenzisi ukuthi bafake ikhodi. I Umkhondo kulokhu bekuku-hashtag yokuqala yencazelo: "imicu". Ukufaka lelo gama kuvule okuqukethwe futhi, kuleso simo, kubonise umlayezo obonisa ukuthi isici siyeza maduze.
Abasebenzisi kuphela abaqagela ikhodi noma abayithola ngokuqondile kumdali (ngokwesibonelo, ngemiyalezo eyimfihlo, izincwadi zezindaba, noma imiphakathi yangaphandle) angafinyelela kuvidiyo. Abanye babuka i-Reel enesikrini esifiphele kanye nokwaziswa kokufaka igama elilungile.
Izinzuzo nemithelela ye-Secret Reels
Leli thuluzi elisha limele a Ushintsho olumangalisayo endleleni okuqukethwe okwabiwa ngayo nokusetshenziswa ku-Instagram. Kuze kube manje, inethiwekhi yokuxhumana nabantu isekelwe ekuyimfihlo kokuthunyelwe kuma-akhawunti omphakathi noma ayimfihlo, kodwa inketho yokwengeza ikhodi ehlukile inyusa amathuba kubo bobabili abasebenzisi abavamile nemikhiqizo nabadali abaqeqeshiwe.
El isici sokukhethekile kanye nokudlala Ukufaka ikhodi eyimfihlo kuma-Reels kungashintsha indlela adalwe ngayo imikhankaso yokuphromotha, isibonelo, lapho amakhodi asatshalaliswa khona njengemiklomelo noma ingxenye yamandla omdlalo. Baphinde bawuhlobo lwe khiqiza okuqukethwe okuyikhethelo kwabalandeli noma abalandeli abaqotho, ngaphezu kwalokho khawula amavidiyo athile emaqenjini athile (ngokwesibonelo, imiphakathi eyimfihlo, ababambiqhaza be-sweepstake, noma ababhalisile bezincwadi zezindaba) kuyilapho abasebenzisi bejabulela Dynamics bezijabulisa phakathi kwabangane noma abalandeli.
Ngaphezu kwalokho, ngokukwazi ukwenza ukufinyelela kube ngokwakho hhayi kuphela ngekhodi ngokwayo kodwa nangezinkomba zobuciko (izinsuku ezikhethekile, izinkomba zezehlakalo, izimfumbe, njll.), ububanzi bamathuba okukhuthaza ukufinyelela luyanwetshwa. ukusebenzisana kanye nalokho okufunayo lwekucocisana ngaphakathi kwepulatifomu.
Cabanga ukuzisebenzisa izaphulelo namaphromoshini ayimfihlo, lapho yilabo kuphela abanekhodi abangafinyelela okuqukethwe, ngakho-ke umnikelo. Noma ku ukwethula okuqukethwe ngaphambi kwemicimbi noma imikhankaso, ukudala okulindelekile nokukhethekile phakathi kwabasebenzisi abathile. Ingasaphathwa ukuthi ingakwazi ukusebenza njenge izinto zokufundisa noma ukuqeqeshwa okukhawulelwe emaqenjini angaphakathi (izikole, izifundo, imiphakathi evaliwe).
Ngale kwekhodi: ukuhluka nokuhlukaniswa
I-Instagram ibilokhu ithuthukisa izinsizakalo zayo isikhathi eside manje Ukwenza kube ngokwakho kanye nokuhlukaniswa. Ngalesi sici esisha, sihlose ukuqhubekela phambili ngokunikeza ulawulo oluyimbudumbudu ngaphezulu kwezithameli zokuthunyelwe ngakunye. Isibonelo, umkhiqizo ungavula i-Reel kuphela kulabo abathenge umkhiqizo noma abahlanganyele emcimbini, ukwabelana ngekhodi nabo kuphela.
Ngokufanayo, abasebenzisi bangasebenzisa lesi sici ukuze yabelana ngokuqukethwe okubucayi kakhulu, okomuntu siqu noma okugodliwe nombuthano wakho wokwethenjwa, ngaphandle kokuthi umise ama-akhawunti ayimfihlo noma uzibeke ohlwini oluvaliwe lwabalandeli.
Yize isici singakabi nalo idethi eqondile yokwethulwa ngobuningi, ukwamukelwa ekuhlolweni kokuqala kube njalo okuhle, ikakhulukazi phakathi kwabadali nabaphathi bomphakathi. Abaningi babona inketho njengendlela yokubuyisela umuzwa wokukhethekile owawuhlanjululwe ubungako kanye nokuvuleka okuvamile kwenethiwekhi yokuxhumana nabantu.
