Ezinyangeni ezimbalwa, I-TikTok Thenga eMexico isuke ekubeni yintsha yaba ishaneli yokuthengisa enesisindo sayo ngaphakathi kwesistimu yezwe yedijithali. Isiphakamiso, esihlanganiswe ngqo kuhlelo lokusebenza, sihlanganisa okuqukethwe, ukuzijabulisa kanye nokuthenga ngaphandle kokuphuma emsamo.
Ukusunduza kuyaphawuleka: phakathi kukaFebhuwari noSepthemba, i isilinganiso senani lokuthengisa eliphelele lansuku zonke iphindaphindwe nge 34, ukutholakala kwezinto kwakhula Izikhathi ze-15 futhi i abathengisi abasebenzayo nabadali abanokuthengisa anda Izikhathi ze-23. Konke lokhu kuza ngosuku olwandulela isizini ebalulekile yezaphulelo kanye ne inkulumompikiswano yentela lokho kungaba nomthelela kulo mkhakha.
Lokho okulethwa yimodeli "yokuhweba kokutholwa".
Ngokungafani ne-e-commerce evamile, lapha ukuthenga kwenziwa kusebenze ngenkathi umsebenzisi ephequlula. Nge amavidiyo abukhoma, iziqeshana ethengekayo ekuphakeleni, ikhasi lomdayisi kanye nethebhu ethi Thenga, umkhiqizo uvela kungqikithi yokuqukethwe umphakathi osuvele ukukusebenzisa, okwenza kube lula isinqumo esisheshayo ngaphandle kokulahlekelwa umfutho.
Le ndlela ihambisana nemikhuba yomphakathi: eMexico, 83% yabasebenzisi iqinisekisa lokho thola izihloko namathrendi emsamo kanye 51% mba ujule ufuna ulwazi olwengeziwe mayelana nalokho okubonayo. Le ngxube yokuzijabulisa nokuthenga ifinyeza indlela ephakathi ugqozi kanye transaction.
Ngale kwento entsha, okubalulekile ukuthi inqubo ihlanganiswe: kusukela ekubonisweni komkhiqizo obukhoma kuya ku- ukuqedwa kwe-oda, konke kwenzeka endaweni efanayo, kunciphisa ukungqubuzana nesikhathi sokuphumula.
Kumsebenzisi wokugcina, umuzwa ufana nokuphequlula esitolo somzimba, kodwa ngenzuzo izincomo ezivela kuyo abadali nemikhiqizo lokho osuvele ukulandelayo noma i-algorithm ekubona kufanelekile.
Izibalo ezidonsa amehlo kanye namacala okusetshenziswa
Idatha yangaphakathi bonisa ubukhulu besenzeko: 34x ngesilinganiso sansuku zonke se-GMV, 15x kukhathalogi kanye no-23x kubathengisi/abadali ngokuthengisa kusukela ngoFebruwari. IMexico yayiyimakethe yokuqala eLatin America ukuthola i-TikTok Shop, nangaphambi kweBrazil.
Ngemiphumela ebambekayo, Oka-Waldo kubika ukwanda kwe 149% inyanga nenyanga ngemuva kokujoyina isiteshi. Wilson irekhodiwe a +4.000% i-GMV yanyanga zonke ukuthembela kumaqhinga ka bukhoma ukusakaza futhi weza ukuphatha Ama-oda ayi-1.200 ngosuku olulodwa.
Kukhona futhi indawo yabadali: icala lika Meif Espinosa, eqale ngezibuyekezo futhi yakhulisa iholo layo ukuze lidlule iholo layo lesikhathi esigcwele, ikhombisa indlela i ukuzihlanganisa kanye nemodeli eqondile ingahunyushwa ekuthengisweni kwangempela.
Amandla efomethi alele “ekufundiseni ukuthengisa”: ukubona indlela into esetshenziswa ngayo, ukuxazulula ukungabaza ngesikhathi sangempela kanye nokufinyelela inkinobho yokuthenga ngesikhathi esifanele kuqalisa ukuguqulwa ngaphandle kwezinyathelo eziphakathi.
I-Buen Fin ne-Black Friday: ikhalenda nezaphulelo
Inkundla izogxila emikhankasweni emikhulu yokuphela konyaka: Isiphetho Esihle kuzokwenzeka Novemba 13 kuya ku-17ngenkathi Black Friday izokwengeza kusuka Novemba 25 kuya kuDisemba 1. Kuzoba khona izaphulelo ezifika ku-30% kanye nokwenza kusebenze okukhethekile kwemikhiqizo, abadali nabathengi.
Inhloso yokuthenga ibukeka iphakeme: uhlelo lokusebenza lubonisa ukuthi iningi licabanga ukuthenga okuthile ngalesi sikhathi, nezilinganiso zangaphakathi ezifinyelelayo. 92% ye-El Buen Fin. Uhlelo ukuqinisa ngqo, amakhuphoni nezincomo eziqondene nawe.
Kulabo abathengisayo, kuyithuba lokuhlola amafomethi ngesikhathi sangempela futhi ulungise awo isu lokuqukethwe empendulweni yomphakathi, basebenzise ukuthambekela kwesizini ngaphandle kokushiya imvelo ye-TikTok.
Ukuphepha nokuzethemba ekuthengeni
Isitolo seTikTok sigcina uhlaka lokulawula ukuze kuqinisekiswe umuzwa ophephile futhi osobala. Abathengisi badlula ekuqinisekisweni kobunikazi futhi iziqinisekiso zebhizinisi; ngaphezu kwalokho, ukubuyekezwa okuzenzakalelayo nokomuntu kuhlanganiswe ukuze kususwe izikhangiso ezidukisayo noma abephula imithetho.
Lezi zinyathelo zibuyekezwa ngokuqhubekayo, ngenhloso umsebenzisi angathenga ngayo ukuzethemba kanye nokuthi izinhlu zihambisana ne izindinganiso ezidingekayo emsamo.
Intela: Inkulumo-mpikiswano ebheka i-e-commerce
Ngokuhambisana nokukhula, isiphakamiso sokukhulisa ukubanjwa kwentela ekuthengisweni ngamapulatifomu edijithali. Umbhalo uphakamisa ukugcinwa kwe- 10,5% Okwamabhizinisi: 2,5% we-ISR y I-VAT engu-8%. okwenziwayo, izinqubo zomthetho ezisalindile.
Kusuka ku-TikTok Shop bakhomba lokho khokha okugodliwe ezihambisanayo futhi ezingaphakathi inkhulumomphendvulwano neziphathimandla ukuqonda ububanzi bezinguquko kanye nokweseka ozakwethu. Umkhakha uxwayisa ngokuthi isilinganiso singase sicindezele izimali yama-SME futhi yenyuse amanani kubathengi.
Ingxoxo yentela ayincane: ingxenye yenzuzo ingasala uvalelwe isikhashana ohlelweni lwentela, oluthinta ukungena nokuphuma kwemali. Imboni ibheke inqubo ngokucophelela ilindele isinqumo sokugcina.
Yiziphi izinhlobo zaseSpain nezaseYurophu okufanele zicabangele
Okwezinkampani ze ISpain noma iYurophu unentshisekelo ngeMexico, Isitolo seTikTok sivula indlela yokuthi finyelela izethameli zendawo ngokuqukethwe kanye bukhoma ukuthengaKuyisihluthulelo sokuqondanisa imiyalezo, izinto kanye ukuthobela intela, ikakhulukazi uma usebenza nozakwethu basendaweni noma amamodeli asebenzisana nawo.
Indlela "yokufundisa ngenkathi uthengisa" idinga ukuxhumanisa ikhathalogi, isitoko nokukhushulwa ngamakhalenda ezentengiso afana ne-El Buen Fin ne-Black Friday. Ngaphezu kwalokho, kuhle ukuhlola umthelela ongaba khona we- izinguquko zentela emalini nangezintengo zokugcina.
Ngokuphusha kwe ukuhweba ngokuthola, imicimbi yokunikezwayo kanye neso elibukhali, Isitolo se-TikTok iMexico izihlanganisa njengomdlali ofanelekayo ku-e-commerce yezwe: iyakhula ekuthengisweni, iphindaphinde ikhathalogi yayo futhi yandisa inani labathengisi nabadali, kuyilapho ilungisa amagiya ayo ukuze anikeze. ukuthenga okuphephile futhi ubhekane nesimo sentela esidingeka ngokwandayo.
