Emasontweni adlule, kuqubuke ingxabano ezungeze iTikTok. ngenxa yokusabalala okukhulu kwe amavidiyo anobandlululo akhiqizwe ubuhlakani bokwenziwaLezi zidalwa zithole ukusatshalaliswa okubanzi futhi ziphakamise ama-alamu mayelana nezingozi zamathuluzi amasha e-AI, okwenza kube nokungabaza ikhono lezinkundla kanye nonjiniyela ngokwabo ukunqanda inkulumo enenzondo ezihamba kunethiwekhi ngesivinini esigcwele.
Impikiswano igxile ku-AI entsha yakwa-Google, Veo 3, esanda kwethulwa futhi edonsa ukunaka ngekhono layo lokukhiqiza iziqeshana ze-hyperrealistic ezingafika kumasekhondi ayisishiyagalombili kusuka embhalweni nje. Ngokwemibiko eminingana evela ezinhlanganweni ezifana neMedia Matters, lawa mavidiyo alayishwe ku-TikTok esuka kuma-akhawunti amaningi, anqwabelanisa ukubukwa ngezigidi.
Amavidiyo agcwele izinkolelo-ze zokucwasa nokululaza ubuntu
Isikhalazo seMedia Matters sigxile kukho Okuqukethwe okuveza abantu abamnyama njengezinkawu, izigebengu, noma imilutha yokudla okuthile, kanye nemifanekiso yezifiki, amaJuda, nabantu base-Asia begconwa futhi beqhathaniswa ngendlela elimazayo. Kwesinye seziqeshana eziyingozi kakhulu, ngokwesibonelo, amaphoyisa amabili amhlophe asemotweni yokuqapha adubula umuntu omnyama ngemva kokumkhomba, endaweni enokubukwa okungaphezu kwezigidi ezingu-14.
Amanye amavidiyo, akhiqizwe nge Veo 3, bonisa amadoda ase-Asia ejahwa izinto zokugeza noma ezungezwe izithombe zamakati nezinja, ebhekisela emibonweni yakudala, kuyilapho amalungu omphakathi wamaJuda ejaha izinhlamvu zegolide noma ebhekene nezinkomba ezicacile zobuNazi nasemakamu okuhlushwa. Lezi ziqeshana, ezimweni eziningi ezine-watermark ebonakalayo ye-AI ye-Google, kwabelwane ngazo ngaphansi kwama-hashtag afana ne-#Veo3 noma i-#AI, okuqhubekisela phambili ukusabalala kwegciwane.
Ngaphezu kokuqukethwe okuyingcaca, amazwana kokuthunyelwe aqukethe a inombolo enkulu yemilayezo eqinisayo noma ebungaza ama-stereotypes ethulwayo, okuthi andisa ububanzi benkulumo ebandlululayo futhi inomthelela ekuyilungiseni.
I-AI ivikela amaphutha nezinselele zokulinganisela
Ukuvela kwala mavidiyo kukhombisile ukuthi kulula kangakanani ukweqa izihlungi ezizenzakalelayo zobuhlakani bokwenziwa. Nakuba i-Google iphromothe i-Veo 3 njengethuluzi elinezivikelo ezithuthukisiwe (okuhlanganisa ama-watermark nokuvinjwa okuzenzakalelayo kwezicelo ezithile), abasebenzisi bakwazile ukuthola izikhala ohlelweni ukukhiqiza okuqukethwe okuhlaselayo.
Ochwepheshe baveza ukuthi i-AI ayihlali ikwazi ukuthwebula ubuqili bezinye izimpawu zobandlululo nezinkomba, okuvumela izithombe ezibonakala zingenacala ukuthi zidlule kuzihlungi zobuchwepheshe, kodwa eziqukethe umlayezo obandlululayo obonwa kalula yilabo abafuna ukusebenzisa izinto ezinjalo. ukwehluleka ekuqondeni umongo bangela ukuthi izinto eziningi ezidaliwe eziyinkinga zingene kunethiwekhi ngaphambi kokubuyekezwa omengameli abangabantu.
Ngokusho kwabakhulumeli beTikTok, inethiwekhi yokuxhumana nabantu ihlanganisa ama-algorithms okutholwa nawo ukulinganisa okwenziwa ngesandla ukulwa nenzondo nolwazi olungamanga, kanye nezithi zisuse inqwaba yama-akhawunti namavidiyo athintekayo, ezimeni eziningi ngaphambi kokuba ihlazo lifinyelele kwabezindaba. Nokho, i isivinini sokusabalalisa kwenza umonakalo osuvele wenzekile uma kuthathwa izinyathelo.
I-TikTok ne-Google ngaphansi kwengcindezi yokuqinisa izinqubomgomo zabo
Zombili izinkampani zikugcizelele lokho Bakwenqabela ngokucacile ukusatshalaliswa kwenkulumo enenzondo noma okuqukethwe okubandlululayo ezinkundleni zokuxhumana. I-TikTok igcizelela eziqondisweni zayo ukuthi amavidiyo anjalo ehlisa isithunzi noma yiliphi iqembu, kuyilapho i-Google ithi amasevisi ayo e-AI ahlanganisa ukuvinjwa okuzenzakalelayo lapho kutholwa imigomo eyingozi noma inhloso.
Nokho, ekusebenzeni, Ukulinganiswa kobuningi akwaneleIzinkampani ngokwazo ziyaqaphela ukuthi i umthamo wamavidiyo Inombolo ekhulayo yokulayishwa kwedatha entsha yenza ukulawula okusebenzayo kwesikhathi sangempela kube nzima. Ngaphezu kwalokho, esimweni se-AI, abathuthukisi babhekana nobunzima bokubhala ngekhodi zonke izinhlobo zolimi nezimpawu ezingasetshenziswa ukweqa imikhawulo.
Ngemuva kwalesi siphithiphithi, izinhlangano zomphakathi, ongoti kanye nezifundiswa zifune ukuthi kuqhubeke ukuqinisa izivikelo ekukhiqizeni okuqukethwe kwedijithali. Iziphakamiso zifaka phakathi ukuthuthukisa izihlungi zengqikithi ye-AI, ukusungula ama-watermark abonakalayo nangakhipheki, nokudala amathuluzi asesidlangalaleni okuhlonza umsuka wamavidiyo.
I-Virality kanye ne-algorithm: Inzondo iyandiswa
Umthelela walawa mavidiyo awukhawulelwe ku-TikTok. Amacala afanayo atholwe ku-Instagram naku-X (owayekade eyi-Twitter), nakuba enomthelela omncane. Ukhiye ulele ku i-algorithm yokuncoma, enikeza ukubonakala futhi iklomelise okuqukethwe kwegciwane kakhulu, kungaba kuhle noma kubi.
Lesi simo, ngokusho kwabahlaziyi, sakha a indilinga enonyaUma okuqukethwe kudlulele kakhulu, kuvusa ukusabela okwengeziwe, okubuye kwenyuse ukufinyelela nomthelela emibonweni yomphakathi. Ubunzima bokuhlukanisa phakathi kwamavidiyo angempela nakhiqizwe yi-AI kwenza umsebenzi ube nzima nakakhulu, ikakhulukazi phakathi kwabasebenzisi abancane.
Ukwesaba ukuthi isimo sizoba sibi kakhulu uma I-Google ihlanganisa i-Veo 3 nemikhiqizo efana ne-YouTube Shorts, okuzokwenza kube lula ukusatshalaliswa ngobuningi kwalolu hlobo lwevidiyo futhi okuzophinde kuhlole ukusebenza kwezinhlelo zokulinganisela.
Leli cala eliku-TikTok likhombisa ifayela le- isidingo esiphuthumayo sokucabanga kabusha izinqubomgomo nobuchwepheshe okuhlotshaniswa nobuhlakani bokwenziwa nezinkundla zokuqukethwe. Nakuba ukusungula kunikeza amathuluzi amasha okudala, nakho kuyakhiqiza izinselele zokuziphatha nezenhlalo lokho akunakuzitshwa. Ngaphandle kohlaka oluqinile, ubungozi bokuba i-AI ibe isipikha senzondo isalokhu ikhona kunangaphambili.