Intengo yesitoko se-Pinterest ibe nokuhlehla okukhulu ngemuva kombiko wayo wakamuva wemali etholwayo, nokusabela kwemakethe okwenza inkampani ibhekwe naphezu kwentuthuko yayo yakamuva kwezobuhlakani bokwenziwa. Esikhathini esilandela isimemezelo, amasheya Behle ngaphezu kwama-21%.Lokhu kwehla kuphambene kakhulu nokuphushwa kwenkundla okunikeze amathuluzi ayo asekelwe ku-AI.
Umongo ucacile: ngenkathi i-Pinterest iqinisa ukuzibophezela kwayo kumamodeli womthombo ovulekile futhi imisebenzi ye-AI ebonakalayo Ukuze kuncishiswe izindleko futhi kuthuthukiswe ukuzizwisa komsebenzisi, abatshalizimali babeka kuqala ukubonakala kunemali engenayo namamajini ngaphambi kwenkathi yamaholide. Umphumela ube ukungqubuzana phakathi kwezithembiso zobuchwepheshe kanye nokulindelwe ibhizinisi lesikhashana.
Kwenzekeni emakethe yamasheya?
Engqungqutheleni yayo yekota yesithathu, inkampani inikeze isibikezelo semali engenayo yekota yesine ye $1.310 kuya ku-$1.340 billionNgaphansi kancane kwesilinganiso sokuvumelana esilinganiselwa ku-1.340 bhiliyoni, isiqondiso esiqaphe kakhulu sabangela ukudayiswa ngokushesha futhi saqinisa inkulumompikiswano mayelana namandla okusebenzisa imali kwabathengi kanye nekhono le-Pinterest lokwenza imali ngesisekelo sabasebenzisi bayo endaweni eyinselele.
Isiqondiso sasikhomba ku-a Isikhathi sikaKhisimusi sibuthakathaka kunokulindelekile futhi yakhomba ukuvunguza okuqondile, njengomthelela wezindleko ezibekwe nguMongameli wangaleso sikhathi u-Donald Trump, ebezizothinta isigaba sempahla yasekhaya, ingxenye efanelekile ngaphakathi kwesistimu yokutholwa kwe-Pinterest.
Ngale kwesihloko, abahlaziyi bafuna ukukala ukuthi lesi sexwayiso singokwesikhashana noma silindele isimo sokwenza imali kancane. Ukungaqiniseki kwandiswa yimibuzo mayelana ne ukuhweba ngama-agent e-AI (amasistimu akwazi ukusebenza esikhundleni somsebenzisi), ithrendi ethuthukayo engalungisa kabusha imikhuba yokuthenga yedijithali.
Kubatshalizimali baseYurophu—ikakhulukazi abatshalizimali baseSpain—umlayezo wawuxubile: ngakolunye uhlangothi, isiqondiso esilondolozayo senani eliphakeme lonyaka; ngakolunye, imephu yomgwaqo ye-AI yokuvelela, uma iyenzeka, ingahumushela kuyo ukuguqulwa kwesikhangiso okuthuthukisiwe kanye nokusebenza kahle kwezindlekoUkuntengantenga okulandela ucingo kukwenze kwacaca ukuthi imakethe ifuna ubufakazi bokusebenza esikhathini esifushane.
Kunoma yikuphi, ukwehla kwangoLwesithathu kuchazwa inhlanganisela yokulindela okuphezulu kanye nezimpawu zokudonsa ngokushesha okubuthakathaka emikhakheni ethile. Inselelo manje enkampanini ukukhombisa ukuthi uhlelo lwayo loku I-AI isetshenziswe ekutholweni okubonakalayo Kuyasiza ukuvala iluphu phakathi kogqozi nokuthenga ngokuphumelelayo.
Ukubheja kwe-Pinterest ku-AI
UBill Ready, i-CEO yenkampani, ugcizelele ukuthi i-AI isivele iyingxenye ye-DNA yomkhiqizo: izincomo eziqondene nomuntu, usesho lwe-multimodal okuhlanganisa umbhalo nezithombe, ukuqondisa kwezikhangiso, nezici ezintsha zokuthola umkhiqizo. Ngaleso sikhathi, ukwethulwa kwe Umsizi we-Pinterest Kucatshangwa njengomngane oqonda umongo womsebenzisi futhi ephakamisa imibono ngokunembe kakhudlwana.
Ocingweni, u-Ready ugcizelele ukuthi i-Pinterest iqhathanisa ngokuhlelekile amamodeli emakethe ahamba phambili ngezinye izindlela ezivulekile nokuthi imiphumela iyakhuthaza. Wachaza ukuthi amamodeli omthombo ovulekile Ngokuklanyelwe izimo zabo zokusebenzisa i-AI ezibukwayo, banganikeza ukusebenza okuqhathaniswa ne-a ukuncishiswa kwezindleko zama-oda wobukhulu ngokumelene nezinketho zobunikazi.
Isu libandakanya ukuhlanganisa amamodeli abo angaphakathi naleli gagasi elivulekile lemisebenzi ehlukene, ngaleyo ndlela lilawule izindleko ithokheni ngayinye kanye scalability. Ngamazwi omphathi, ukuqhubekela phambili "ngamamodeli amaningi omthombo ovulekile" kuzovumela ukuthuthukiswa ukuthi kusetshenziswe ingxenye encane yezindleko zabahlinzeki abakhulu, ngaphandle kokudela ikhwalithi edingekayo ukuze kutholwe futhi kuthengwe ukuzizwisa.
Ngokwemibandela yezohwebo, inkampani isivele inakho "thenga ngenkinobho" Ngenxa yokubambisana kwayo ne-Amazon, i-Pinterest izohlala iqaphile ngokuvumela umenzeli we-AI ukuthi acindezele leyo nkinobho kumsebenzisi. Okuhamba phambili, okwamanje, ukuqondisa inqubo—kunokuyenza ngokuzenzakalelayo ngokugcwele—futhi uqinise isiphakamiso senani esiyingqayizivele se-Pinterest njengenkundla esekela abasebenzisi kusukela ekuphefumulweni kuya esinqumweni sokugcina.
Ngaphezu kwalokho, ayasatshalaliswa Amadeshibhodi angokwezifiso akhethwe yi-AIInhlanganisela yochwepheshe bokwelashwa komuntu namamodeli akhiqizayo icwenga amaqoqo. Umgomo uwukukhulisa ukuhambisana, ukunciphisa umsindo, nokufanisa imikhiqizo efanele kumsebenzisi ngamunye—isinyathelo esibalulekile sokuthuthukisa indlela yokwenza imali yokukhangisa.
Kusho ukuthini lokhu kubakhangisi nakubasebenzisi base-Spain naseYurophu?
Kubakhangisi baseSpain nakulo lonke elaseYurophu, i-Pinterest isalokhu iyisiteshi esibalulekile. inani eliphezulu ekutholakaleniikakhulukazi emikhakheni efana nekhaya, imfashini, nendlela yokuphila. Uma inkundla ikwazile ukugcina izindleko zekhompiyutha ze-AI ziphansi, ingagcina ukutshalwa kwezimali emikhiqizweni yokukhangisa ngembuyiselo engcono nge-euro ngayinye esetshenzisiwe.
Umuzwa othuthukisiwe womsebenzisi—ngamabhodi, amakholaji, nokonga—uhumushela kulokhu izigaba ezinhle kanye nezincomo ezingqubuzanayo kancane. Lokho, kuhlanganiswe nosesho lwe-multimodal kanye Nomsizi, kufanele kusize ikhathalogi yabathengisi base-Europe bathole izethameli zabo ngezinyathelo ezimbalwa kanye nenjongo yokuthenga enkulu, ngaleyo ndlela kuthuthukiswe Uyithengisa kanjani imikhiqizo namasevisi ku-Pinterest.
Kodwa-ke, kubalulekile ukuthi ungalahlekelwa umbono wokukhathazeka kwethimba labaphathi: i-AI ​​boom ayinxeshezeli ngokushesha indawo yabathengi ethambile noma ukushaqeka kwangaphandle ezigabeni ezithile. Kubathengisi baseYurophu abathumela e-United States, ingcindezi iyaqhubeka ukuhlinzekwa kwekhaya Kuxhunywe ezindlekweni, kwengeza ubunkimbinkimbi emkhankasweni, nakuba umthelela uzohluka kuye ngokuchayeka nokuxutshwa komkhiqizo.
Ngaphambili kokulawula, ukusetshenziswa okwandisiwe kwamamodeli omthombo ovulekile kanye nokuxutshwa kwe ukuphulukiswa kwabantu Nge-AI, bangaqondana kangcono nezimfuno zokungafihli okudingidwayo eYurophu. Kunoma ikuphi, abakhangisi base-Spain abagxilwa kakhulu ekuhloleni izimpahla zokudala, ukulungisa amabhidi, nokusebenzisa amandla esignali athuthukisiwe kanye nokuhambisana okuthenjiswa yinkundla.
Umphumela walo mzuliswano wemiphumela uyindida evamile yemijikelezo yezobuchwepheshe: inkampani ikhula ngesivinini I-AI esetshenzisiwe nokusebenza kahleNgaleso sikhathi, imakethe ifuna ubufakazi obusheshayo bokwenza imali okusimeme esiqongweni sonyaka. Uma i-Pinterest ihumusha inzuzo yayo yokuhweba ebonakalayo ibe yintuthuko ebonakalayo ekuguquleni nasezindlekweni, ingcindezi esitokweni ingadamba; ngaphandle kwalokho, abatshalizimali bazoqhubeka nokufuna ubufakazi ngekota nekota.
