Ithoyizi likaMattel eligqama kakhulu, Amasondo Ashisayo, kuthatha igxathu eliqondile libe yimfashini ewubukhazikhazi ngozakwethu Maje, indlu yokuma yesitayela sesimanje saseParis. Umphumela uba a iqoqo le-capsule Lokhu kuvula indlela entsha emhlabeni wemfashini, lapho isitayela kanye nezimo zezimoto zihlangana ndawonye. Bheka isiphakamiso ngoba uzosifuna ku-wardrobe yakho.
Iqoqo le-capsule ye-Hot Wheels x Maje
Phakathi namashumi eminyaka, izimoto ezincane zama-Hot Wheels Zivuse umcabango wazo zonke izizukulwane, zinikeza amahora okudlala (kanye nokuqoqa) kwinani elikhulu labalandeli. Manje, leyo ngqikithi idluliselwa kumzila wezindiza, ngesiphakamiso esihlanganisa i-DNA yomkhiqizo nedizayini yesiginesha ye-Maje, ezingutsheni eziklanyelwe ukukhululwa kokuqala kwabesifazane.
Umugqa Intwasahlobo/Ihlobo lango-2025 de Amasondo Ashisayo x Maje kunjena egcwele izinkomba zomhlaba wezemidlalo: Uzothola ama-miniskirts ane-pleated, ama-croptop, amajakhethi edenim, ama-hoodies, ama-graphic tee, ama-cardigans, kanye, vele, nezinye izisetshenziswa njengezigqoko nezikhwama. Zonke izinto Bafaka iphalethi yombala ogqamile lapho imininingwane yesakhiwo somkhiqizo ihlanganiswe, njenge amalangabi abomvu naphuzi, amafulegi anama-checkered, nemigqa yomjaho. Umphumela uba ukulingana okuphawulekayo phakathi kwezemidlalo kanye ne-chic okuqinisekile ukuthi maduze kuzoba into efiswa abathandi bemfashini abaningi.
Izinkampani futhi zizishaya isifuba ngokuthi azigcinanga ngokumane zishaye uphawu emiklamo yazo, zenze i-capsule edlulisa ingqikithi yazo zombili lezi zimpahla ngezingubo.
Into engcono kakhulu mayelana nesiphakamiso, nokho, iqiniso lokuthi ama-Hot Wheels akhethiwe, ngokumelene nawo wonke amathuba, isignesha yesifazane njengoMaje, into esiza ekugqamiseni indima yabesifazane kwezemidlalo yezimoto, lapho kunezibalo eziningi zabesifazane kunalokho abaningi abakukholelwayo. Kusukela kubagijimi nochwepheshe kuya kubaphathi bemboni, lokhu kubambisana kungasiza umele lo mkhuba okhuphukayo, ngenkathi ukhokha intela kulabo abakhule nomkhiqizo futhi manje abafisa ukuhlanganisa leyo nostalgia osukwini lwabo nosuku.
Ukusebenzisana nakho akuphumi ndawo: I-Hot Wheels ibihlanganisa ubukhona bayo ekwakhiweni okunethezeka iminyaka. sibonga ukusebenzisana kwangaphambilini nemikhiqizo efana ne-Gucci, i-Balmain, i-Nike, i-Daniel Arsham ne-Hypebeast. Nge-capsule eceleni kwe-Maje, I-Mattel iyaqhubeka nokwandisa ukubaluleka kwamasiko komkhiqizo wayo, ukufinyelela izethameli zabantu abadala ezikwazisa kokubili ifa lomkhiqizo nokuchazwa kabusha kwalolu hlobo lwakudala.
Ukutholakala nemininingwane yokukhishwa
La Amasondo Ashisayo x Iqoqo le-capsule ye-Maje kuyinto iyatholakala ukuze ithengwe ku-inthanethi izinsuku ezimbalwa manje futhi izofika ezitolo ezikhethiwe emhlabeni jikelele kusukela kusasa, 10 ngoJuni.
Njengoba ungase ucabange, izingubo Awashibhile impelaUthole yonke into kusukela kuzikibha ngama-euro angu-95 kuya kumajakhethi edenim abiza ama-euro angu-345, ngisho nekepisi likakotini elinenani lama-euro angu-85 (empeleni ucezu olushibhe kakhulu eqoqweni). Akekho owathi inhlanganisela yesitayela ne-nostalgia ishibhile.
