IKhomishini yaseYurophu ivule uphenyo ngeTemu ngokwehluleka ukubambisana ngokwanele ngesikhathi sokuhlolwa okungazelelwe okwenziwe ngoDisemba endlunkulu yayo eDublin. Inhlangano ye-EU ikholelwa ukuthi inkampani yephule isibopho sayo sokunikeza ulwazi olubalulekile kanye namadokhumenti, okungaholela enhlawulo efinyelela ku-1% wemali engenayo yayo yomhlaba wonke, cishe ama-€530 million. Okwamanje, kusukela mhla lu-1 kuJulayi, amaphasela angaphansi kwama-€150 avela ngaphandle kwe-European Union abe ngaphansi kwentela yama-€3 ngesigaba ngasinye, futhi kulindeleke intela eyengeziwe yama-€2 kuleli hlobo. Lokhu kuthinta ngqo imodeli yokuthunyelwa ngqo evela eShayina eye yakhuthaza ukukhula kweTemu eYurophu.
Lo mthetho ophindwe kabili uphoqa ipulatifomu ukuthi icabange kabusha isu layo lokuhambisa impahla ezwenikazi . I-Temu isayine isivumelwano ne-DHL ukuqinisekisa ukuthi ngo-2027, ama-80% emikhiqizo yayo azosatshalaliswa ezindaweni zokugcina impahla zasendaweni, okuwukushintsha kwendlela yokushintshana kwempahla yendawo neyendawo elandelwa yi-Shein. Ingcindezi yentela kanye nophenyo lwe-EU nge-Temu kusheshisa ushintsho, uma luhlanganiswa, oluzoshintsha ngokuphelele indlela izinkampani ezinkulu ze-e-commerce zase-Asia ezisebenza ngayo emakethe yaseYurophu.
Uphenyo lwaseBrussels kanye nenhlawulo engaba khona
IKhomishini yaseYurophu ithumele iTemu isitatimende sokuphikisa esichaza ukungahambi kahle okusolwayo ngesikhathi sokuhlolwa okwenziwe phakathi kukaDisemba 2 no-5 emahhovisi enkampani yayo engaphansi kwe-Ireland, iWhaleCo Technology Limited. Ngokusho kweBrussels, inkampani yehlulekile ukuphendula izicelo eziningana zolwazi oluyisisekelo, okuhlanganisa imininingwane mayelana nenhlangano yayo e-EU, izinhlelo ze-IT ezisebenzisayo, kanye namarekhodi athile ezimali. Uma ukwephulwa komthetho kuqinisekiswa, inhlawulo ingafinyelela ku-$617 million (cishe €530 million), ngokusekelwe ezitatimendeni zezimali zango-2025 zenkampani yayo engumzali, i-PDD Holdings.
UTemu, ngakolunye uhlangothi, uyakwenqaba ngokuphelele lokhu kusolwa futhi ugcizelela ukuthi ubambisene ngokugcwele ngesikhathi sokuhlolwa. Esitatimendeni, inkampani iqinisekisile ukuthi izophendula amacala futhi iyaqiniseka ukuthi iBrussels izophinde icabangele imiphumela yayo yokuqala. Ngaphezu kwalokho, iyaphika ukuthi ithole izibonelelo zakwamanye amazwe eziphazamisa ukuncintisana emakethe yangaphakathi futhi ithi ixhasa imisebenzi yayo yaseYurophu ngemali engenayo ekhiqizwa yibhizinisi layo. "Akudingeki sisebenzise izibonelelo zakwamanye amazwe ukuze sixhase noma yimuphi umsebenzi wokuncintisana," kusho inkampani.
Umthelela wezindleko ezintsha kumodeli yebhizinisi
Ukuqaliswa kwentela kumaphakheji anenani eliphansi kuphoqe iTemu ukuba isheshise uhlelo lwayo lokugcina impahla endaweni . Isivumelwano ne-DHL sithi kungakapheli iminyaka emibili, u-80% wemikhiqizo ethengiswa eYurophu izosatshalaliswa ezindaweni zokugcina impahla ezingaphakathi kwe-European Union—ushintsho olukhulu oluvela kumodeli wangaphambilini weTemu wokuthumela impahla kwamanye amazwe . UShein ulandela indlela efanayo, efuna abanye abahlinzeki ngaphakathi kwezwekazi ukuze anciphise ukuchayeka kwayo entengweni yokungenisa impahla kwamanye amazwe.
Emkhakheni wezokuthutha waseYurophu, lolu shintsho luveza ithuba, njengoba isidingo sezindawo zokugcina impahla kanye nendawo yezokuthutha sikhula njengoba la mapulatifomu efuna ukufinyeza amabanga kumthengi wokugcina. Okuxakayo ukuthi iziqhwaga zase-Asia manje sezithatha, ziphoqelelwa yingcindezi yokulawula, imodeli efanayo yokusondelana opharetha baseYurophu abebeyikhuthaza iminyaka eminingi njengenzuzo yokuncintisana. Lapho intela iyeka ukuvuza ukuthunyelwa okuqondile okuvela ngaphandle kwe-EU, ukuthutha kokusondelana kuphinde kube yindlela enenzuzo kakhulu, ngisho nakulabo abakhe amabhizinisi abo kumodeli ohlukile.
Ukuhlanganiswa kwengcindezi yokulawula kanye nezinguquko zentela kuphoqa iTemu ukuthi iguqule imodeli yayo yezokuthutha eYurophu, ishintshe kusukela ekuthunyelweni ngqo kusuka eShayina iye ohlelweni lokugcina impahla lwendawo. Ngenkathi iKhomishini yaseYurophu iqhubeka nophenyo lwayo, inkampani ivikela ukubambisana kwayo futhi iyaphika noma yiziphi izibonelelo ezingafanele. Umphumela wale nqubo uzochaza ikusasa lamapulatifomu ase-Asia emakethe ye-EU.
